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How context windows and prompting affect AI text extraction

Roald
Roald
Founder Fonzy
Jan 12, 2026 7 min read
How context windows and prompting affect AI text extraction

Why AI Can’t Find That “One Simple Fact” in Your Long Document

Ever felt that spark of frustration? You paste a long article, a meeting transcript, or a detailed report into an AI chatbot and ask a simple question. “What was the final Q3 revenue figure?” or “List the key action items for the marketing team.”

The AI responds, but it’s… wrong. It misses the number you know is there. It hallucinates an action item that was never discussed. It feels like you’ve given it a library and it can’t find the right book.

This isn’t a bug; it’s a feature of how these powerful tools work. Large Language Models (LLMs) like ChatGPT, Claude, and Gemini don't "read" like we do. They operate within a strict set of rules governed by something called a context window. Understanding this one concept is the key to unlocking their true potential and avoiding those head-scratching moments.

Let's break down how this "memory" works and why it’s the secret behind getting the right information, every single time.

What is an LLM Context Window? Think of it as Short-Term Memory

Imagine you're trying to remember a long phone number someone just recited. The first few digits are clear. The last few digits are also fresh in your mind. But those numbers in the middle? They get a bit fuzzy.

An LLM’s context window is like its short-term memory. It's the maximum amount of information the model can "see" and process at once when generating a response. This includes your prompt (your question and instructions) and the document you provided.

Anything outside this window is effectively forgotten. It doesn't exist for the AI during that specific conversation.

It’s All About Tokens, Not Words

This memory isn't measured in words or pages. It's measured in tokens.

A token is a piece of a word. For simple English words, one word is often one token (e.g., "cat" = 1 token). However, more complex words or punctuation can be broken into multiple tokens (e.g., "tokenization" = "token" + "ization" = 2 tokens).

Here’s the critical part: Every LLM has a hard token limit for its context window. For example, a model might have a context window of 8,000 tokens. This means the total of your instructions plus the text you provide plus the AI's generated answer cannot exceed 8,000 tokens.

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This limitation is why you can’t just paste an entire 200-page book and ask for a detailed analysis. The model will only "remember" a fraction of it, typically the beginning. The rest is truncated—chopped off and completely ignored.

The “Lost in the Middle” Problem: Why Key Details Disappear

So, as long as your document fits within the token limit, you're safe, right? Not exactly.

Recent research has uncovered a fascinating phenomenon known as “lost in the middle.” Even when a piece of information is well within the context window, LLMs tend to pay much more attention to the text at the very beginning and the very end of the document. Information buried in the middle has a higher chance of being overlooked or ignored.

Think back to our phone number analogy. It’s easier to recall the start and end digits than the ones in the middle. LLMs suffer from a similar bias. This happens because of the underlying "self-attention" mechanism they use, where the mathematical focus can get diluted over very long sequences of tokens.

This has huge implications for how we create and structure content for AI extraction:

  • A key statistic buried in paragraph 27 of a 40-paragraph article is at high risk of being missed.
  • The main conclusion of a report, if placed in the middle sections, might not be weighted as heavily as the introduction.
  • A specific product detail on a long product page could be overlooked in favor of the features mentioned at the top or in the final summary.

How to Structure Your Content for Flawless AI Extraction

Understanding the context window and the "lost in the middle" problem moves you from a passive user to a strategic pro. Instead of hoping the AI finds what you need, you can guide it directly to the answer.

Here’s how to apply this knowledge.

1. Place Critical Information at the Extremes

Structure your pages with the "U-shaped" attention curve of LLMs in mind.

  • The Beginning: Start with a concise summary, key takeaways, or the single most important fact. Think of an executive summary or an abstract. This is prime real estate.
  • The End: Reinforce the most critical information in a conclusion or summary section. This gives the model a second chance to catch it.

If you have a webpage listing product benefits, don’t bury your most unique selling proposition in the middle of a long bulleted list. Feature it early and summarize it again near the call to action.

2. Use Clear Headings and Section Breaks

Long, unbroken walls of text are difficult for both humans and AI to parse. Breaking your document into well-defined, semantically rich sections acts like creating signposts for the LLM.

When you ask a question, a clear heading like "### Q3 2024 Financial Highlights" helps the AI quickly locate the most relevant part of the text, even if that section falls in the dreaded middle. Properly structuring content for AI not only improves extraction but also aligns with SEO best practices like E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

3. Write Clear and Specific Prompts

Your prompt is your primary tool for directing the AI’s attention. Instead of a vague request, be specific.

  • Instead of: “Summarize this document.”
  • Try: “Summarize the section titled ‘Key Findings’ and extract the top three recommendations as a bulleted list.”

This tells the model exactly where to look and what to prioritize, dramatically reducing the chance of it getting lost or missing the point.

Your Path Forward

By understanding that LLMs have a limited, biased memory, you can fundamentally change your approach. You’re no longer at the mercy of a black box. You can now structure your documents and craft your prompts with intention, ensuring the AI finds the precise information you need.

This is the foundational skill for anyone looking to leverage AI for research, analysis, or content creation. It’s the first step toward building reliable, automated systems that work with the technology's limitations, not against them.

Frequently Asked Questions (FAQ)

### What is an LLM context window?The context window is the maximum amount of information (measured in tokens) that a Large Language Model can process at one time. It acts as the model's short-term memory, including your prompt and any text you provide.

### What are tokens and token limits?Tokens are the small chunks of text (words or parts of words) that LLMs process. A token limit is the maximum number of tokens that can fit into a model's context window. For example, if a model's limit is 4,096 tokens, the sum of your input and the model's output cannot exceed this number.

### How do context windows and prompts relate to text extraction?For successful text extraction, the information you want must be within the context window. Your prompt then guides the LLM's attention to that specific information. A well-crafted prompt can help overcome the "lost in the middle" problem by telling the model exactly where to focus within the provided text.

### Why does an AI sometimes miss facts in a long document?This is often due to two reasons: 1) Truncation, where the document exceeds the token limit and the end is cut off, or 2) The "lost in the middle" phenomenon, where the AI pays less attention to information in the middle of a long text, even if it fits within the context window.

### How can I improve my chances of successful extraction?Place the most important information at the very beginning or very end of your document. Use clear, descriptive headings to break up long text. Write specific, direct prompts that tell the AI what you want and where to look for it.

Roald

Roald

Founder Fonzy — Obsessed with scaling organic traffic. Writing about the intersection of SEO, AI, and product growth.

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