The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
Win Customers With Content
How to Write an About Page That Wins Customers (and Helps You Get Found)
A good About page is written for the customer, not your CV. Here is how to build one that turns visitors into calls and gives Google the trust signals it looks for.
Promote on Social and Local
How to Choose the Right Google Business Profile Category (Without Guessing)
Your primary Google Business Profile category is the single biggest lever you control for showing up in the Maps local pack. Here is how to pick the most specific one that matches your core service.
SEO Basics
Is My Website Mobile Friendly? How to Check It (Free) and Fix It
The fastest way to know if your site works on a phone is to open it on your own phone. Here is the quick test, the free tools that replaced Google's retired one, and the short fix list.
Win Customers With Content
How to Use Google Trends to Find What to Write About (Free, No SEO Skills)
A free, no-login walkthrough of Google Trends for owners who want blog and product ideas. Type a term, read the rising panel, and turn a phrase into a title customers actually search.
Market Your Business Online
Do I Need a Website for My Business in 2026? (Yes, With One Exception)
A website is the one customer-facing asset you actually own, and the only place that can rank on Google and get cited by AI assistants. There is one narrow exception, and it is probably not you.
Show Up on Google and AI
How to Get Your Business to Show Up on Bing (and Why It Matters for AI Search in 2026)
A step-by-step guide to getting your business listed and indexed on Bing, from claiming a free Bing Places listing to submitting your sitemap. In 2026, being in Bing's index is also how you become eligible to show up in Copilot and ChatGPT answers.
Market Your Business Online
Why Does My Competitor Rank Higher Than Me on Google?
A diagnostic look at the real reasons a rival outranks you, from content match to reviews to backlinks. Each reason ends with the lever you can pull, and which ones move fast.
SEO Basics
What Is a Sitemap, and Does Your Small Business Website Need One?
A sitemap is a file that lists your pages so search engines can find them faster. If your site has under 500 well-linked pages, you probably already have one and just need to check it.
SEO Basics
"Image SEO: How to Write Alt Text That Helps You Get Found"
A sequenced guide to naming, describing, and compressing the photos on your site so Google Images and screen readers both understand them. Two running examples: a bakery's sourdough photo and a plumber's before-and-after shot.