The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
Show Up on Google and AI
How to Get Sitelinks in Google (the Extra Links Under Your Listing)
Sitelinks are the indented sub-links Google adds under a top result, and you can't switch them on. Here is what actually makes Google build them for your site.
SEO Basics
Do Pop-Ups Hurt Your SEO? What Google Actually Penalizes
Google does not penalize pop-ups in general, only one narrow pattern: a full-screen overlay that blocks your content on a phone right after someone taps your search listing. Here is the line between a safe pop-up and one that costs you rank or customers.
Show Up on Google and AI
Is AI Killing Your Website Traffic? What the 2026 Data Actually Says
AI is not deleting your traffic evenly. Informational blog posts bleed clicks while local and booking pages stay nearly untouched, and the numbers show exactly where you sit.
Show Up on Google and AI
How to See If ChatGPT Is Sending You Customers in Google Analytics (2026)
A step-by-step way to find your AI referral traffic in Google Analytics 4, free. Spot the new AI Assistant channel, read the exact ChatGPT and Perplexity referrer rows, and see which of your pages they link to.
Market Your Business Online
Getting Website Traffic but No Enquiries? Here Is Why, and How to Fix It
If your site gets visitors but the phone never rings, the problem is almost never the traffic. Here are the seven things that leak leads after the click, in the order they usually do it, each with a 60-second self-test.
Promote on Social and Local
The Best Review Sites for a Small Business: Start With Google, Add One More
Google Business Profile is the one review site that decides whether people find you in Search, Maps, and AI answers. Here is the short list of what else is worth your time, and what to skip.
SEO Basics
Can You Rank on Google Without Backlinks?
Yes, you can rank on Google without deliberately building a single backlink, and for local and long-tail searches that is the norm. Here are the six levers that do the work links get credit for.
Win Customers With Content
How to Write a Small Business Newsletter People Actually Open
A repeatable structure for a newsletter your customers read: one useful tip, one clear offer, sent on a reliable schedule. Includes a bakery rewrite, a realistic open-rate benchmark, and the legal must-haves.
Show Up on Google and AI
How to Show Up in Google and ChatGPT in 2026 Without Writing It Twice
One clear page can rank in Google and get quoted by ChatGPT. Here is how to structure it, using a plumber's water-heater post as the running example.