The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
SEO Basics
The 80/20 Rule for SEO: Where a Busy Owner Should Actually Spend Their Time
About 80% of your search results come from roughly 20% of the work. This is the short list of what to do and the longer list of what to safely ignore.
Win Customers With Content
What Is Evergreen Content (and How to Write It So It Keeps Earning Traffic)
Evergreen content answers the questions your customers ask year after year, so one post can bring in Google and AI-search traffic for years. This guide explains what counts as evergreen, which formats hold up, and how to write and refresh it.
Win Customers With Content
How to Update Old Blog Posts to Win Back Google Traffic
A step-by-step method for refreshing one underperforming post so it climbs back up Google. Pick the right post, fix the stale parts, tell Google, and measure the result.
Show Up on Google and AI
Why Your Business Isn't Showing Up in ChatGPT in 2026 (and How to Fix It)
ChatGPT skips your business because it cannot find, verify, or match you to the question. Here are the five common reasons, each paired with the fix that gets you named.
Show Up on Google and AI
Should Your Business Be on Reddit in 2026? An Honest Yes or No
A straight answer by customer type, not a marketing playbook. When Reddit is worth your limited time, when to skip it, and how to take part without getting banned.
Show Up on Google and AI
ChatGPT Is Telling Customers the Wrong Thing About Your Business. Here's How to Fix It in 2026
There is no "correct this" button inside ChatGPT. You fix the public sources it reads, then re-test until the answer flips. Here is the exact sequence.
Win Customers With Content
How to Write Blog Headlines That Get Clicks
The headline is the one line that decides whether anyone reads your post. Here are the rules, the formulas, and the length limit that earn the click.
SEO Basics
What Is Anchor Text? (And How to Write Link Text That Actually Helps)
Anchor text is the clickable words in a link, and those words tell both your reader and Google what is on the other side. Here is the one rule that fixes most of them.
Show Up on Google and AI
How to Get Sitelinks in Google (the Extra Links Under Your Listing)
Sitelinks are the indented sub-links Google adds under a top result, and you can't switch them on. Here is what actually makes Google build them for your site.