The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
Win Customers With Content
How to Make Your Website Sound Like Your Brand
Your website should read like you talking to a customer, not like every other shop in your trade. Here are the moves that make copy sound human, from recording yourself out loud to cutting the corporate filler.
Show Up on Google and AI
"AI Overviews vs Google AI Mode: What They Mean for Your Business"
AI Overviews and AI Mode are two different faces of the same Google engine. Here is the plain-English difference in 2026, and the single thing an owner should actually do about both.
Market Your Business Online
How to Grow Website Traffic Without Social Media
Search sends roughly 11 times more visitors than social media, and it keeps sending them for years. Here are the four channels that grow traffic without a single post.
Win Customers With Content
How to Write Blog Posts When You're Not a Writer
You don't need writing talent to blog for your business, you need to answer the questions customers already ask you. Here are the moves that turn a plain spoken answer into a post that ranks.
Market Your Business Online
How to Market Your Business When You Have No Time
A prioritized, low-effort plan for owners who run everything and have about 20 minutes a week for marketing. Do a few high-value moves on a system, and let the rest publish itself.
Market Your Business Online
How Many Website Visitors Is Good for a Small Business?
There is no single magic number. Here are the real traffic benchmarks for new and established small businesses, and how to tell if your own number is any good.
Win Customers With Content
How to Promote a Blog Post After You Hit Publish
A short, ordered playbook for getting one post you just wrote in front of real readers this week. Email your list first, then use the channels you already have, no ad budget required.
SEO Basics
How to Make Your Website Easy to Read (So Customers and AI Actually Use It)
A short, concrete set of formatting moves that make an existing page easier to skim. The same changes that help customers find the answer also help AI engines quote you.
SEO Basics
The 80/20 Rule for SEO: Where a Busy Owner Should Actually Spend Their Time
About 80% of your search results come from roughly 20% of the work. This is the short list of what to do and the longer list of what to safely ignore.