The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
Show Up on Google and AI
How to Show Up in Google's "People Also Ask" Box
The People Also Ask box is the list of follow-up questions Google shows under the top results. Answer those questions plainly on your page and you can appear several times without ranking number one.
Show Up on Google and AI
How to Get a Featured Snippet on Google (the Position Zero Answer Box)
A featured snippet is the short answer Google lifts into a box at the top of results. Here is how a small business earns one without code, markup, or SEO training.
Win Customers With Content
How to Get Customers Without Paying for Ads
Ads stop bringing customers the day your budget runs out, while a page that ranks keeps working for years. This guide covers the free channels that compound, from your Google Business Profile to reviews, in the order that pays off fastest.
Market Your Business Online
How to Market Your Business Online in 2026
The channels barely changed in 2026, but a big share of customers now start with an AI answer instead of a list of blue links. Build the same few owned assets and write clear pages that Google and AI tools can quote back.
Market Your Business Online
How to Tell If Your Marketing Is Actually Working
Most owners watch likes and page views, which prove nothing. Count the money-shaped things instead, calls, form fills, bookings, and sales, and trace each one back to where it came from.
SEO Basics
How to Do SEO Yourself: A Plain-English Guide for Small Business Owners
SEO sounds like a specialist job, but the version a small business owner actually needs fits into a few weekend mornings. This is the exact sequence, using a mobile dog groomer as the worked example, with no tools and no jargon.
Show Up on Google and AI
How to Compete With Bigger Businesses on Google
A national chain will outrank you for "plumber," and you do not need it to. Here is how a two-van shop wins the specific, local searches big brands never bother to answer well.
Market Your Business Online
How to Build an Online Presence for Your Small Business
An online presence is the set of places a customer can find and trust you before they call, not a single website. Here is the order to build those pieces so a real shop or trade shows up first.
Show Up on Google and AI
Do Your Google Reviews Affect Whether AI Recommends Your Business?
When someone asks ChatGPT for the best plumber near them, the AI reads your reviews before it names anyone. Here is why recent, specific reviews now decide the shortlist, and how to keep yours working.