The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
Show Up on Google and AI
"Guest Posting for Small Business: How to Get Links and Customers the Honest Way"
"Guest posting means writing a useful article for another site that reaches your customers, in exchange for a link and an introduction to their readers. A few great placements on relevant sites beat a pile of cheap ones, and the cheap version can get you penalized."
Win Customers With Content
The 80/20 Rule for Blogging: Do Less, Get More Traffic
A small slice of your blog posts brings most of your traffic and leads. Find that slice, feed it, and stop churning out new posts that nobody reads.
SEO Basics
What Is Search Intent? The Simple Idea That Decides Whether You Rank
Search intent is the reason behind a search, the goal in the searcher's head, and it decides which page Google ranks. Learn the four types, how to read intent straight from the results, and how to match one page to one goal using a bike shop as the example.
Show Up on Google and AI
Google is using AI to reorganize search results (Web Guide): what it means for getting found
Web Guide is a Google experiment that uses AI to sort the normal list of search links into labeled groups. It changes how the page looks, not the kind of page that earns a click, so here is what an owner actually needs to do.
Promote on Social and Local
"QR codes for small business: where they actually get scanned, and how to use them"
A QR code only opens a link, so its whole value is the destination. Point it at one action, usually a review or a booking, and place it where a customer already has their phone out.
Win Customers With Content
Lead magnet ideas that actually get email signups (with real examples)
A plain "newsletter" box on your site collects almost no addresses because nobody wakes up wanting a newsletter. Here are the free-thing formats that convert, with a real trade example for each.
Win Customers With Content
How to figure out exactly who you are selling to (so your content finds them)
Trying to sell to everyone makes your website sound like it was written for no one. Here is how to name one primary customer and turn them into the exact phrases they type into Google.
Show Up on Google and AI
How to add products to your Google Business Profile so people see what you sell
The Products section on your Google Business Profile is free storefront space most owners leave blank. Here is how to fill it in about 20 minutes so what you actually sell shows up when someone taps your profile.
Show Up on Google and AI
"Google Shut Down Free Business Profile Websites: Here Is What to Do Now"
"Google turned off its free Business Profile website service on 5 March 2024, and old business.site links now show an error. Here is the calm, ordered fix, starting with the profile that still works."