The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
Show Up on Google and AI
How to Get a Google Knowledge Panel for Your Business
A knowledge panel is not something you buy or fill in a form for. Here is how Google actually generates one, why most small businesses want a Business Profile instead, and how to claim and correct a panel once it shows up.
Promote on Social and Local
Google Business Profile Photos: What to Post and How Often
The exact photos to upload to your Google Business Profile, the plain specs Google wants, and how often to add fresh ones. Includes a shot list you can finish this week and an honest read on whether photos move your ranking.
SEO Basics
Is My Business Too Small for SEO?
No business is too small to show up on Google, and being small is often the reason you win. Here is why local search favors the little shop, and when it is worth the wait.
SEO Basics
How to Choose a Domain Name for Your Business
A short, brandable domain a customer can repeat over the phone beats a keyword-stuffed one Google stopped rewarding years ago. Here is how to pick and register the right web address, in order.
Market Your Business Online
"How to Promote a New Product: 9 Low-Cost Ways for Small Businesses"
Most owners treat a launch as one "we're live!" post and then wonder why the day is quiet. Here are nine low-cost tactics that warm a small audience first so the first week actually sells.
SEO Basics
How to Do an SEO Audit Yourself (a Free, One-Hour Checklist)
A step-by-step SEO audit any small business owner can run in about an hour using three free tools. No agency, no jargon, just the two or three things actually holding your site back.
SEO Basics
SEO-Friendly URLs: What They Are and How to Write One
A plain-English guide to writing web addresses a person can actually read, from what a slug is to the one change that can cost you traffic. Rules straight from Google's own guidance.
Show Up on Google and AI
How to Show Up in Google's "People Also Ask" Box
The People Also Ask box is the list of follow-up questions Google shows under the top results. Answer those questions plainly on your page and you can appear several times without ranking number one.
Show Up on Google and AI
How to Get a Featured Snippet on Google (the Position Zero Answer Box)
A featured snippet is the short answer Google lifts into a box at the top of results. Here is how a small business earns one without code, markup, or SEO training.