The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
46 articles in SEO Basics
SEO Basics
Can You Rank on Google Without Backlinks?
Yes, you can rank on Google without deliberately building a single backlink, and for local and long-tail searches that is the norm. Here are the six levers that do the work links get credit for.
SEO Basics
What Are Internal Links? A Plain-English Guide for Small Business Owners
An internal link is just a link from one page on your site to another page on the same site. This guide shows you how to add one that points a reader straight at the page where they book or buy.
SEO Basics
How Many Keywords Should You Target Per Page?
The honest answer is not a number. Target one topic per page, pick one primary phrase, and let a genuinely helpful page rank for the hundreds of related searches on its own.
SEO Basics
How to Change Your Domain Without Losing Your Google Rankings
You can move to a new domain and keep the Google traffic you already earned. It takes two specific moves in the right order, plus the patience to leave the redirects alone.
SEO Basics
Do Broken Links Hurt SEO? How to Find and Fix 404s for Free
A few dead links will not tank your Google ranking, and Google says so in plain words. Here is what broken links actually cost your business and how to find and fix them in Search Console without paying for a tool.
SEO Basics
What Is Domain Authority (and Why It Doesn't Decide Your Google Ranking)
Domain Authority is a 1-to-100 score invented by Moz to predict ranking, not a signal Google uses. Here is what it actually measures and the three things a small business should do instead of chasing the number.
SEO Basics
Do I Need an SSL Certificate for My Website?
Yes, and you almost certainly already have one for free without knowing it. Here is how to check in two minutes and how to switch it on if it is missing.
SEO Basics
How to Get Google to Index Your Website
The step-by-step way to get a new page into Google's index, from the site: check to URL Inspection to sitemaps. Includes realistic timelines and what to do when a page still won't show up.
SEO Basics
Squarespace SEO: What the Platform Handles and What You Still Have to Do
Squarespace builds your sitemap, schema, and SSL automatically, so most owners are not missing a plugin. They are missing the content and Search Console work the platform will never do for them.