The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
23 articles in SEO Basics
SEO Basics
Does Website Speed Affect Your Google Ranking? (And How to Tell If Yours Is Slow)
Yes, speed is a real Google ranking signal, but it works as a tiebreaker, not a magic wand. Here is how to test your site free in 60 seconds and read the result without being technical.
SEO Basics
Is My Website Mobile Friendly? How to Check It (Free) and Fix It
The fastest way to know if your site works on a phone is to open it on your own phone. Here is the quick test, the free tools that replaced Google's retired one, and the short fix list.
SEO Basics
What Is a Sitemap, and Does Your Small Business Website Need One?
A sitemap is a file that lists your pages so search engines can find them faster. If your site has under 500 well-linked pages, you probably already have one and just need to check it.
SEO Basics
"Image SEO: How to Write Alt Text That Helps You Get Found"
A sequenced guide to naming, describing, and compressing the photos on your site so Google Images and screen readers both understand them. Two running examples: a bakery's sourdough photo and a plumber's before-and-after shot.
SEO Basics
"Off-Page SEO Basics: How to Build Authority Without Being Technical"
"Off-page SEO is everything outside your own website that builds trust in your business: reviews, listings, links, and mentions. Here is what each one does, and what a local owner should actually fix first."
SEO Basics
On-Page SEO: A Beginner's Checklist You Can Actually Do
On-page SEO is the stuff on your own pages you can edit yourself: titles, headings, words, and images. This is the short checklist of edits any business owner can make today, in the order that matters most.
SEO Basics
What Are Keywords in SEO? A Plain-English Guide for Business Owners
A keyword is the exact phrase a customer types into Google to find what you sell. Here is how to find the words your customers actually use and put them where they count, for free.
SEO Basics
How to Create an SEO Plan for a Small Business (5 Steps)
An SEO plan is deciding what your customers search for, making your site easy to find for those words, and checking what worked. Here are the five steps a single-location owner can start this week, in the order that moves the needle.
SEO Basics
How Long Does SEO Take to Work?
Most businesses see early movement in 3 to 6 months and meaningful results in 6 to 12 months. Here is the month-by-month arc, plus how to tell it is working before your rankings move.