HARO / Connectively

HARO (Help a Reporter Out), now transitioning to Connectively, is a prominent platform designed to bridge the gap between journalists and expert sources. For businesses and individuals seeking to build high-quality backlinks and gain media exposure, it serves as an invaluable tool in a link-building strategy. Subscribers receive daily emails containing queries from journalists, bloggers, and content creators looking for expert insights, quotes, and and stories for their articles. By responding to relevant queries with well-crafted pitches, sources have the opportunity to be featured in reputable publications, often resulting in powerful do-follow backlinks and significant brand visibility.

The platform streamlines the often-challenging process of PR outreach by centralizing media opportunities. Instead of cold pitching, sources receive direct requests from journalists actively seeking specific expertise, making the pitching process more targeted and efficient. While success isn't guaranteed due to high competition, consistent engagement and thoughtful responses can lead to placements in major news outlets, industry-specific blogs, and online magazines. Connectively aims to enhance this experience, offering a more modern interface and potentially improved matching algorithms to better connect sources with relevant media opportunities, thereby strengthening its role as a cornerstone for earned media and SEO link building.