AI SEO Tools/InLinks
InLinks logo

InLinks

Schema Markup

Best for: Content-heavy websites, publishers, e-commerce stores, and SEO agencies looking to automate sophisticated internal linking and schema markup to build topical authority and improve organic visibility at scale.

Entity-based SEO with automated internal linking and schema

4.8on G2(60)
Free trial (7 days)

Company

Founded 2017
London, UK
11-50 employees
Bootstrapped

Pricing

Starting at $39/mo

Setup

Intermediate
1 hour+ to get started

What is InLinks?

InLinks is a powerful entity-based SEO platform designed to automate internal linking and schema markup generation, fundamentally transforming how websites build topical authority. At its core, InLinks analyzes website content to identify key entities and concepts, then leverages this understanding to create a robust internal linking structure and deploy precise JSON-LD schema. This automation helps search engines better comprehend a site's subject matter expertise, leading to improved rankings for relevant queries and enhanced visibility in SERP features.

The platform is particularly well-suited for content-heavy websites, publishers, e-commerce sites, and agencies managing multiple client projects that struggle with manual internal linking or complex schema implementation. It acts as a sophisticated knowledge graph builder for your site, ensuring every piece of content is interconnected intelligently and semantically. Users can define their core entities, assign them to pages, and let InLinks handle the intricate details of link placement and schema generation, freeing up valuable SEO time.

Strengths include its ability to scale schema and internal linking across large sites, its unique entity-based approach that aligns with modern search engine algorithms, and the potential for significant time savings. The content optimization features, which suggest entities to include, further aid in creating semantically rich content. However, InLinks does require an initial understanding of entity SEO principles and some setup to define the site's knowledge graph effectively. For smaller sites with very limited content, the full power might be overkill, and manual methods could suffice. It also requires careful monitoring to ensure the automated links and schema align perfectly with evolving content strategies.

InLinks interface screenshot

Key Features

Entity Extraction & Identification

Automatically identifies key entities and concepts within your content, forming the basis of your site's knowledge graph.

Automated Internal Linking

Generates contextually relevant internal links between related pages, improving site structure and topical authority.

JSON-LD Schema Markup Generation

Automatically deploys accurate, entity-based schema markup (e.g., Article, Organization, Product) to enhance search engine understanding.

Content Optimization Briefs

Provides entity suggestions and topic clusters to guide content creation, ensuring semantic richness and relevance.

Topical Authority Mapping

Visualizes your site's topical coverage and identifies gaps, helping you build comprehensive expertise in specific areas.

Knowledge Graph Visualization

Offers an interactive view of your site's entities and their connections, aiding in strategic content planning.

Content Silo Creation

Helps organize content into clear, semantically related silos, strengthening topic clusters and crawlability.

Competitor Entity Analysis

Allows comparison of your site's entity coverage against competitors to identify strategic opportunities.

Who is InLinks For?

Integrations

Use Cases

Scaling Internal Linking for Large Publishers

A publishing house with thousands of articles uses InLinks to automate internal linking across its vast content library, ensuring new and old articles are connected contextually, improving reader engagement and SEO.

Enhancing E-commerce Product Pages with Schema

An e-commerce business deploys InLinks to automatically generate Product and Offer schema for all its product pages, leading to richer snippets in SERPs and increased click-through rates.

Building Topical Authority for a SaaS Blog

A SaaS company leverages InLinks to identify core entities related to its software, then uses the platform to create content briefs and automate linking, establishing its blog as an authoritative source in its niche.

Agency Client Management

An SEO agency uses InLinks to efficiently manage internal linking and schema generation for multiple clients, standardizing best practices and demonstrating clear ROI through improved organic visibility.

Pricing

Starter

$39/mo

billed annually

  • Up to 100 entities
  • Up to 1,000 pages
  • Automated Internal Links
  • Schema Markup Generation

Best for: Small businesses or individual sites getting started with entity SEO.

Pro

$99/mo

billed annually

  • Up to 300 entities
  • Up to 3,000 pages
  • Content Optimization Briefs
  • Topical Authority Mapping

Best for: Growing businesses and professional SEOs managing a few sites.

Agency

$299/mo

billed annually

  • Up to 1,000 entities
  • Up to 10,000 pages
  • Client Management Features
  • Advanced Reporting

Best for: SEO agencies and larger content publishers with multiple projects.

Enterprise

Custom

billed annually

  • Unlimited entities
  • Unlimited pages
  • Dedicated Support
  • Custom Integrations

Best for: Large enterprises requiring custom solutions and dedicated support.

Pricing may have changed. Verify current plans on InLinks's website.

Pros

Automates complex internal linking at scale, saving significant manual effort.
Generates accurate, entity-based JSON-LD schema markup for enhanced SERP visibility.
Unique entity-based approach aligns directly with modern search engine understanding.
Helps build strong topical authority and clear content silos.
Provides valuable content optimization suggestions based on semantic analysis.
Offers a visual knowledge graph to understand site structure and entity relationships.

Cons

Requires an initial learning curve to understand entity SEO concepts and platform setup.
May be overkill or too complex for very small websites with limited content.
Automated linking needs careful monitoring to ensure optimal relevance and prevent over-optimization.
Pricing can become substantial for very large sites with thousands of entities.
Reliance on its own entity extraction may sometimes require manual adjustments for niche topics.

InLinks vs Fonzy: Feature Comparison

FeatureInLinksFonzyTogether
Content CreationInLinks identifies entities in existing content to optimize it and suggest new entity-rich content.Fonzy creates new content with entities and schema built in from the start.Together, they ensure both new and old content is semantically optimized and aligned with core entities.
Schema MarkupInLinks automates schema generation for existing pages based on identified entities and content types.Fonzy integrates schema from inception into newly generated content.Combined, they provide comprehensive, site-wide schema coverage that is both automated for existing assets and inherent in new creations.
Internal LinkingInLinks automates internal link placement across a site's existing content based on entity relationships.Fonzy can suggest and build internal links within the context of newly created content.Together, they build a robust, interconnected site structure, optimizing both legacy and fresh content for maximum link equity flow.
Topical AuthorityInLinks helps map and strengthen topical authority by connecting existing content via entities and identifying gaps.Fonzy builds topical authority by generating new, semantically rich content clusters that target specific topics.This creates a powerful, authoritative content hub where new content seamlessly integrates into and reinforces existing topical expertise.
Knowledge GraphInLinks analyzes and visualizes a site's existing knowledge graph, identifying entity connections.Fonzy contributes to the knowledge graph by producing new, entity-aligned content that expands semantic coverage.They work in tandem to expand, refine, and optimize a site's semantic footprint, making it more understandable to search engines.
InLinks logo+
Fonzy

Better Together

InLinks + Fonzy

InLinks automates entity linking and schema on existing content — Fonzy creates new content with entities and schema built in from the start.

Content Creation

Together, they ensure both new and old content is semantically optimized and aligned with core entities.

Schema Markup

Combined, they provide comprehensive, site-wide schema coverage that is both automated for existing assets and inherent in new creations.

Internal Linking

Together, they build a robust, interconnected site structure, optimizing both legacy and fresh content for maximum link equity flow.

Topical Authority

This creates a powerful, authoritative content hub where new content seamlessly integrates into and reinforces existing topical expertise.

Try Fonzy Free

3-day free trial. No credit card required.

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