AI SEO Tools/WhatsMySerp
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WhatsMySerp

Rank Tracking

Best for: WhatsMySerp is best for freelancers, small businesses, and agencies who need a cost-effective and easy-to-use tool primarily for monitoring keyword rankings and competitor positions.

Free rank checking tool with bulk keyword monitoring

Free trial (7 days)Free plan

Company

Founded 2017
London, UK
11-50 employees
Bootstrapped

Pricing

Starting at Free

Setup

Beginner
5 minutes to get started

What is WhatsMySerp?

WhatsMySerp is a focused rank-tracking tool designed to provide quick and straightforward insights into keyword performance. Primarily known for its free tier, it allows users to check their website's rankings for specific keywords in various search engines and locations. While it doesn't offer the comprehensive suite of features found in enterprise-level SEO platforms, it excels at its core function: delivering accurate, on-demand rank data with minimal fuss. It caters particularly well to individuals and smaller teams who need reliable rank monitoring without the complexity or cost associated with more elaborate SEO solutions.

The tool's strength lies in its simplicity and accessibility. Users can easily input keywords and domains to track their positions, monitor competitors, and even check local rankings. This makes it an invaluable asset for SEO specialists, content marketers, and small business owners who need to quickly assess the impact of their SEO efforts or keep an eye on their market position. The bulk keyword monitoring feature further streamlines the process, allowing for efficient tracking across multiple terms.

However, WhatsMySerp does come with inherent limitations due to its specialized focus and freemium model. It lacks advanced features like in-depth site auditing, backlink analysis, or extensive historical data retention, which are crucial for a holistic SEO strategy. While it provides essential ranking data, users will need to pair it with other tools for a complete understanding of their SEO health and opportunities. Its reporting capabilities are also more basic compared to premium alternatives, offering less customization and analytical depth.

In essence, WhatsMySerp serves as an excellent entry point or supplementary tool for rank tracking. It's ideal for those who prioritize ease of use and cost-effectiveness for monitoring keyword performance, but it's not a standalone solution for comprehensive SEO management. Its utility shines brightest when integrated into a broader workflow, providing the critical ranking data that informs other strategic SEO activities.

WhatsMySerp interface screenshot

Key Features

Keyword Rank Tracking

Monitor your website's position in search results for specific keywords, providing real-time insights into your SEO performance.

Bulk Keyword Monitoring

Upload and track hundreds or thousands of keywords simultaneously, saving time for large-scale SEO projects and campaigns.

Local Rank Tracking

Track keyword rankings for specific geographic locations (city, state, country), crucial for local SEO strategies and businesses.

Competitor Tracking

Monitor your competitors' keyword rankings alongside your own, helping you understand market positioning and identify opportunities.

SERP Feature Tracking

Identify if your content ranks for rich results like featured snippets, local packs, or video carousels, which impact visibility.

Scheduled Reports & Alerts

Receive automated email reports and alerts on ranking changes, keeping you informed without constant manual checks.

Historical Data

Access a limited history of your keyword rankings, allowing you to observe trends and measure long-term performance.

On-Demand Rank Checks

Perform instant rank checks for any keyword at any time, providing immediate data when you need it most.

Who is WhatsMySerp For?

Integrations

Use Cases

Monitoring SEO Campaign Performance

An SEO specialist launches a new content campaign targeting specific keywords. They use WhatsMySerp to track daily changes in rankings for those keywords, quickly identifying content that is gaining traction or needs further optimization.

Competitive Keyword Analysis

A small e-commerce business wants to see how their product pages compare to top competitors. They input shared keywords into WhatsMySerp to monitor both their own and competitor rankings, revealing gaps and opportunities for content improvement.

Local Business Visibility Check

A local service provider needs to ensure their website ranks well for 'plumber near me' in their target city. WhatsMySerp allows them to perform localized rank checks, ensuring their local SEO efforts are effective and visible to potential customers.

Content Decay Identification

A content marketer notices a dip in organic traffic to an older blog post. By tracking the main keywords for that post in WhatsMySerp, they can quickly confirm if keyword rankings have dropped, prompting them to refresh or update the content.

Pricing

Free

Free

no billing

  • 1 Project
  • 10 Keywords
  • Manual Checks
  • Limited Historical Data

Best for: Individuals and beginners needing basic, occasional rank checks.

Basic

$4.95/mo

billed annually

  • 5 Projects
  • 250 Keywords
  • Daily Checks
  • Competitor Tracking

Best for: Small businesses and freelancers requiring more frequent and broader monitoring.

Pro

$19.95/mo

billed annually

  • 25 Projects
  • 1000 Keywords
  • Daily Checks
  • API Access

Best for: Growing agencies and serious SEOs managing multiple client sites or larger projects.

Agency

$39.95/mo

billed annually

  • 100 Projects
  • 5000 Keywords
  • Daily Checks
  • Advanced Reporting

Best for: Large agencies and enterprises needing extensive rank tracking capabilities and client management.

Pricing may have changed. Verify current plans on WhatsMySerp's website.

Pros

Completely free tier available for basic keyword tracking.
Intuitive and user-friendly interface, ideal for beginners.
Provides quick, on-demand rank checks for immediate insights.
Supports bulk keyword uploads, streamlining monitoring for many terms.
Offers local rank tracking, essential for geo-targeted SEO.
Includes competitor tracking to benchmark performance.

Cons

Limited historical data compared to premium SEO suites.
Lacks advanced SEO auditing features like backlink analysis or technical audits.
No direct integrations with major CMS platforms or CRM systems.
Frequency of rank checks can be limited on free and lower-tier plans.
Reporting features are basic, offering less customization and analytical depth.
Does not provide comprehensive keyword research tools beyond basic tracking.

WhatsMySerp vs Fonzy: Feature Comparison

FeatureWhatsMySerpFonzyTogether
Content CreationWhatsMySerp identifies keywords where content is ranking or not, highlighting areas for content improvement.Fonzy generates high-quality, SEO-optimized content based on target keywords and content gaps.WhatsMySerp pinpoints underperforming content, and Fonzy creates new or improved content to boost those rankings.
Keyword Performance AnalysisWhatsMySerp provides current and historical ranking data for specific keywords, showing performance trends.Fonzy leverages keyword data to inform content strategy, ensuring new content targets valuable and relevant terms.WhatsMySerp reveals which keywords are gaining or losing visibility, while Fonzy optimizes content to improve performance for those keywords.
SEO Strategy ExecutionWhatsMySerp offers vital feedback on the success of SEO tactics by showing rank changes.Fonzy automates the execution of content-led SEO strategies by creating and publishing content at scale.WhatsMySerp informs the strategy with rank data, and Fonzy executes content creation and publishing to achieve desired ranking outcomes.
Competitive IntelligenceWhatsMySerp shows how your site ranks against competitors for shared keywords, identifying opportunities.Fonzy can analyze competitor content strategies and generate content designed to outperform them.WhatsMySerp highlights competitor ranking strengths, enabling Fonzy to produce targeted content that aims to capture those positions.
Reporting & InsightsWhatsMySerp delivers straightforward reports on keyword ranking changes and positions.Fonzy provides insights into content performance and its direct impact on SEO metrics.WhatsMySerp gives the raw rank data, while Fonzy contextualizes this data with content performance, offering a clearer picture of ROI.
WhatsMySerp logo+
Fonzy

Better Together

WhatsMySerp + Fonzy

WhatsMySerp provides quick rank checks — Fonzy works to improve those rankings with automated SEO content creation and publishing.

Content Creation

WhatsMySerp pinpoints underperforming content, and Fonzy creates new or improved content to boost those rankings.

Keyword Performance Analysis

WhatsMySerp reveals which keywords are gaining or losing visibility, while Fonzy optimizes content to improve performance for those keywords.

SEO Strategy Execution

WhatsMySerp informs the strategy with rank data, and Fonzy executes content creation and publishing to achieve desired ranking outcomes.

Competitive Intelligence

WhatsMySerp highlights competitor ranking strengths, enabling Fonzy to produce targeted content that aims to capture those positions.

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3-day free trial. No credit card required.

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