The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
Show Up on Google and AI
How to See If ChatGPT Is Sending You Customers in Google Analytics (2026)
A step-by-step way to find your AI referral traffic in Google Analytics 4, free. Spot the new AI Assistant channel, read the exact ChatGPT and Perplexity referrer rows, and see which of your pages they link to.
Market Your Business Online
Getting Website Traffic but No Enquiries? Here Is Why, and How to Fix It
If your site gets visitors but the phone never rings, the problem is almost never the traffic. Here are the seven things that leak leads after the click, in the order they usually do it, each with a 60-second self-test.
Promote on Social and Local
The Best Review Sites for a Small Business: Start With Google, Add One More
Google Business Profile is the one review site that decides whether people find you in Search, Maps, and AI answers. Here is the short list of what else is worth your time, and what to skip.
SEO Basics
Can You Rank on Google Without Backlinks?
Yes, you can rank on Google without deliberately building a single backlink, and for local and long-tail searches that is the norm. Here are the six levers that do the work links get credit for.
Win Customers With Content
How to Write a Small Business Newsletter People Actually Open
A repeatable structure for a newsletter your customers read: one useful tip, one clear offer, sent on a reliable schedule. Includes a bakery rewrite, a realistic open-rate benchmark, and the legal must-haves.
Show Up on Google and AI
How to Show Up in Google and ChatGPT in 2026 Without Writing It Twice
One clear page can rank in Google and get quoted by ChatGPT. Here is how to structure it, using a plumber's water-heater post as the running example.
Show Up on Google and AI
How to Get Your Business Into Google's AI Overviews in 2026
There is no AI Overview setting, plugin, or schema to buy. Here is exactly what to do to one page so Google can quote your business as a named source, straight from Google's own rules.
SEO Basics
What Are Internal Links? A Plain-English Guide for Small Business Owners
An internal link is just a link from one page on your site to another page on the same site. This guide shows you how to add one that points a reader straight at the page where they book or buy.
Market Your Business Online
Do I Need Google Analytics for My Small Business? The Honest Answer
Google Analytics is free and everyone recommends it, but a very small site rarely needs it. Here is when GA4 earns its keep and when three simpler free tools tell you everything you need.