Lumar
Technical SEOBest for: Large enterprises and agencies managing complex, high-volume websites that require deep technical SEO insights and robust site intelligence at scale.
Enterprise website intelligence and technical SEO platform
Company
Integrations
Pricing
Starting at Custom
Setup
What is Lumar?
Lumar, formerly known as DeepCrawl, stands as a premier enterprise website intelligence and technical SEO platform, designed to provide comprehensive insights into the health and performance of large-scale websites. At its core, Lumar functions as a sophisticated crawler, meticulously mapping out entire site architectures to identify technical SEO issues, performance bottlenecks, and structural inefficiencies that hinder search engine visibility and user experience. It's built to handle the immense complexity and scale of enterprise-level sites, from vast e-commerce platforms to extensive publishing networks, offering unparalleled depth in data collection and analysis.
The platform's primary strength lies in its ability to offer a holistic view of a website's technical landscape. It goes beyond basic audits, providing granular data on crawlability, indexability, site speed, internal linking, duplicate content, and schema markup. For technical SEO specialists and marketing teams in large organizations, Lumar serves as an indispensable tool for proactive site maintenance, migration planning, and continuous optimization. Its robust reporting and visualization features help translate complex technical data into actionable insights, facilitating communication between SEO teams and developers.
While Lumar excels in its analytical capabilities for large enterprises, its complexity and custom pricing model mean it's not typically suited for smaller businesses or individual freelancers. The platform requires a certain level of technical expertise to fully leverage its advanced features and interpret the vast datasets it generates. Furthermore, while it meticulously identifies problems, the implementation of solutions still falls to internal teams or agencies. However, for organizations navigating the intricacies of massive digital footprints, Lumar offers the clarity and control needed to maintain a competitive edge in organic search.
Its capacity to integrate with various data sources, including analytics platforms and business intelligence tools, further amplifies its value, allowing for a more integrated approach to website performance management. This comprehensive data aggregation enables users to correlate technical SEO issues with business impact, making it easier to prioritize fixes and demonstrate ROI. Ultimately, Lumar empowers enterprises to build and maintain technically sound, high-performing websites that are optimized for both search engines and the end-user.
Key Features
Lumar can crawl millions of URLs, providing comprehensive data for even the largest and most complex websites, ensuring no critical issues are missed.
Automated identification of critical SEO issues like crawl errors, broken links, duplicate content, and indexability problems, helping maintain site health.
Interactive graphs and diagrams to understand internal linking structures and identify opportunities for optimization or potential issues.
Track Core Web Vitals and other performance metrics across your entire site, enabling proactive optimization for user experience and search rankings.
Ability to extract specific data points from web pages using XPath or CSS selectors, tailored to unique business and SEO requirements.
Integrate server log data to understand how search engine bots are interacting with your site, optimizing crawl budget and identifying ignored content.
Maintain a historical record of site changes and SEO performance, allowing for trend analysis and measurement of optimization efforts over time.
Connect with Google Analytics, Search Console, and other tools to correlate technical issues with user behavior and search performance data.
Who is Lumar For?
Integrations
Use Cases
Large-Scale Site Migration
Before and after a website migration, Lumar crawls the old and new sites to identify all redirects, broken links, and content changes, ensuring a smooth transition with minimal SEO impact.
Proactive Site Health Monitoring
Regular, automated crawls identify new technical SEO issues as they arise, allowing enterprise teams to address them quickly before they negatively affect rankings or user experience.
Optimizing Internal Linking Strategy
By visualizing the internal link graph, users can identify orphaned pages, improve the flow of link equity to important content, and strengthen topical authority across the site.
Improving Crawl Budget Efficiency
Through log file analysis and crawl data, Lumar helps pinpoint areas where search engine bots are wasting crawl budget, enabling optimizations to ensure critical pages are frequently crawled and indexed.
Pricing
Enterprise Custom
Custom
Billed annually, custom features and usage
- Unlimited crawls and projects
- Advanced API access
- Dedicated account manager
- Priority support
- Custom data integrations
Best for: Large enterprises with complex website structures and extensive technical SEO needs requiring tailored solutions.
Pricing may have changed. Verify current plans on Lumar's website.
Pros
Cons
Lumar vs Fonzy: Feature Comparison
| Feature | Lumar | Fonzy | Together |
|---|---|---|---|
| Content Creation | Lumar identifies technical barriers (e.g., crawlability, indexability) that might prevent content from ranking. | Fonzy generates new content or optimizes existing content, ensuring it adheres to proper technical SEO patterns (e.g., clean URLs, schema, internal linking) from its inception. | Lumar pinpoints systemic issues in content delivery, while Fonzy ensures new content is technically sound, preventing future problems and maximizing discoverability. |
| Site Architecture Optimization | Lumar maps and visualizes the entire site architecture, identifying orphaned pages, inefficient internal linking, and structural issues. | Fonzy's content generation can be guided to create content that naturally fits into an optimized site architecture, building out topic clusters and improving internal link equity. | Lumar reveals architectural flaws, and Fonzy creates content that actively contributes to a stronger, more logical, and search-engine-friendly site structure. |
| Technical SEO Auditing | Lumar performs comprehensive, deep-dive audits to uncover a wide array of technical SEO problems across millions of pages. | Fonzy's content is inherently designed with technical SEO best practices in mind, reducing the likelihood of common issues like duplicate content or poor indexability from new pages. | Lumar provides the diagnostic power to fix existing technical debt, while Fonzy acts as a preventative measure, ensuring new content is technically optimized from the start, reducing future audit findings. |
| Scalability & Efficiency | Lumar efficiently crawls and analyzes massive websites, providing insights at an enterprise scale that would be impossible manually. | Fonzy generates high volumes of SEO-optimized content quickly, allowing for rapid expansion of content initiatives without sacrificing technical quality. | This combination allows enterprises to both analyze and optimize their entire digital footprint at an unprecedented scale, ensuring both existing and new content contributes effectively to SEO goals. |
| Competitive Analysis (Technical) | While primarily focused on internal sites, Lumar's framework helps understand technical aspects that competitors might optimize. | Fonzy can be used to create content targeting competitive keywords, built with superior technical SEO to outperform rivals. | Lumar informs the technical baseline for competitive advantage, while Fonzy directly implements content strategies that leverage those insights, ensuring new content is technically superior. |
+
Better Together
Lumar + Fonzy
Lumar analyzes site architecture at scale — Fonzy creates content that follows proper technical SEO patterns from the start.
Content Creation
Lumar pinpoints systemic issues in content delivery, while Fonzy ensures new content is technically sound, preventing future problems and maximizing discoverability.
Site Architecture Optimization
Lumar reveals architectural flaws, and Fonzy creates content that actively contributes to a stronger, more logical, and search-engine-friendly site structure.
Technical SEO Auditing
Lumar provides the diagnostic power to fix existing technical debt, while Fonzy acts as a preventative measure, ensuring new content is technically optimized from the start, reducing future audit findings.
Scalability & Efficiency
This combination allows enterprises to both analyze and optimize their entire digital footprint at an unprecedented scale, ensuring both existing and new content contributes effectively to SEO goals.
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