Fonzy vs Frase: Which AI SEO Tool Is Right for You?
Choosing between Fonzy and Frase? You're not alone. Both tools promise to help with SEO, but they take fundamentally different approaches. This comparison breaks down exactly where each tool excels — and where it falls short.
The Bottom Line Up Front
Frase is a content brief and optimization tool that still requires manual writing. Fonzy takes a different approach: Frase helps you plan content. Fonzy plans, writes, optimizes, AND publishes — on autopilot.
If you want a tool that does part of the work, Frase is solid. If you want a tool that does ALL the work, Fonzy is the clear choice.
| Feature | Fonzy | Frase |
|---|---|---|
| AI Content Generation | Full publish-ready articles | AI writer within briefs |
| Auto-Publishing to CMS | Yes, scheduled publishing | No |
| GEO Optimization | Built-in for AI search engines | Not available |
| Content Briefs | Auto-generated with keyword targets | Detailed SERP-based briefs |
| Internal Linking | Automatic cross-linking | Not available |
| Pricing | $99/mo | $15-$115/mo |
Feature-by-Feature Comparison
Content Generation
Fonzy: Full AI content generation with keyword targeting, topical authority mapping, and silo structure. Generates complete, publish-ready articles optimized for both Google and AI search engines.
Frase: Generates content but without built-in SEO strategy, topical authority mapping, or silo structure.
Auto-Publishing
Fonzy: Publishes directly to WordPress, Webflow, Shopify, and Sanity CMS. Zero manual steps from ideation to live article.
Frase: No auto-publishing. You copy-paste content manually.
Generative Engine Optimization (GEO)
Fonzy: The only AI SEO tool that optimizes for BOTH traditional Google rankings AND AI search engines (ChatGPT, Perplexity, Google AI Overviews). Your content gets found everywhere.
Frase: No GEO capabilities. Optimizes for Google only.
Content Refresh & Updates
Fonzy: Automatically identifies and refreshes outdated content to maintain rankings. Set it and forget it.
Frase: Manual content updates required.
Pricing
Fonzy: $99/month for full autopilot SEO — content generation, optimization, publishing, and refresh included.
Frase: starts at $15/mo but useful plans are $115/mo+. But remember: you're paying for a tool that still requires your time and effort to produce results.
Who Should Choose What?
Choose Frase if: You're an experienced SEO professional who wants granular control over every step. Content teams that need research and brief generation.
Choose Fonzy if: You want SEO results without the manual work. You'd rather spend time on your business than inside an SEO tool. You want to be found on Google AND AI search engines.
The Verdict
Frase is a capable tool for what it does. But it solves only part of the SEO puzzle. Fonzy solves the whole thing — research, writing, optimization, publishing, and refresh — on complete autopilot.
The question isn't whether Frase is good. It's whether you want to keep doing SEO manually, or let AI handle it while you focus on growing your business.
Frequently Asked Questions
How is Fonzy different from Frase for SEO content?
Frase is built around content research and briefs, helping you understand what to write by analyzing top-ranking pages. Fonzy takes that further by generating full articles, optimizing them for both Google and AI search, and publishing them directly to your site. Frase tells you what to write; Fonzy writes it and ships it.
Does Frase auto-publish content to my website?
No, Frase does not offer auto-publishing. After creating content in Frase, you must manually transfer it to your CMS. Fonzy integrates directly with WordPress and other platforms to schedule and publish content automatically, removing that extra step entirely.
Is Frase's AI writer as good as Fonzy's?
Frase includes a basic AI writer that works within its content brief framework. It's useful for drafting sections but often requires heavy editing. Fonzy's AI writer produces publish-ready articles optimized for target keywords, internal links, and AI search citation signals, requiring minimal manual review.
Can Frase optimize content for AI search engines?
Frase focuses on traditional SERP analysis and does not include GEO features for AI search engines. Fonzy optimizes every piece of content for Perplexity, ChatGPT, Google AI Overviews, and other AI answer engines, so your content gets cited in both traditional and AI search results.
Which plan should I compare: Frase or Fonzy?
Frase's Solo plan at $15/mo is limited to 4 articles and basic features. Their Team plan at $115/mo adds unlimited articles and more AI credits. Fonzy at $99/mo includes unlimited AI content generation, auto-publishing, GEO optimization, and internal linking, making it more feature-complete than Frase's mid-tier offering.
More Comparisons
-> Fonzy vs Semrush: Honest Comparison (2026)
-> Fonzy vs Scalenut: Honest Comparison (2026)
-> Best Jasper Alternative in 2026 (Switch to Autopilot SEO)
Roald
Founder Fonzy. Obsessed with scaling organic traffic. Writing about the intersection of SEO, AI, and product growth.
