The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
SEO Basics
Core Web Vitals Explained (Plain English): The 3 Scores Google Checks and How to Fix Yours
Core Web Vitals are the three scores Google uses to judge how your page feels to a real visitor. Here is what each one measures, what counts as good, and the plain fixes you can make yourself.
Market Your Business Online
How to Get Press Coverage for Your Small Business (No PR Agency Needed)
Press coverage builds the backlinks and brand mentions that make Google and AI search trust your business. Here is how to earn it yourself in about an hour a week, using a newsworthy angle, a short reporter pitch, and the free journalist-request services that replaced HARO.
SEO Basics
How to Structure Your Small Business Website So Google (and Customers) Can Find Everything
A plain-language map of how to lay out your pages: a homepage, a few clear sections, and individual pages grouped inside each. Includes a 10-minute audit to find pages buried too deep to be found.
Market Your Business Online
"Seasonal SEO: How to Rank Before Your Busy Season Starts"
Your busy season is a fixed deadline and Google is slow to react. Here is how to count backwards from your peak so your page is already ranking when demand arrives.
Win Customers With Content
How to Put Customer Testimonials on Your Website (So They Actually Win You Customers)
Testimonials only work where people decide to buy, so this is a placement guide first. It covers exactly where to put quotes on your site, which format fits each spot, and what makes one believable.
Promote on Social and Local
Google Business Profile Messaging: Why the Chat Button Vanished and How to Message Customers Now
Google shut off its built-in chat button on July 31, 2024. Here is what replaced it, how to turn on text or WhatsApp messaging, and what to do if the option never appears.
Show Up on Google and AI
How to Check if Your Business Appears in Google's AI Overviews (2026)
A free 15-minute test to find out whether Google's AI Overview names your site when customers search. No dashboard, no SEO skills, just an incognito window and a list of real questions.
Show Up on Google and AI
How to Optimize for Meta AI in 2026 (Get Recommended in WhatsApp and Instagram)
When a customer asks Meta AI "who's the best plumber near me," practitioners find it leans on your Facebook and Instagram Business profiles rather than your website. Here is how to finish those profiles so the model can pick you.
Show Up on Google and AI
How to Add Services to Your Google Business Profile
A plain, step-by-step walkthrough of the Services section on your Google Business Profile, from the Edit services flow to writing honest service names. Fill it out in full and Google can show your exact offering when a nearby customer searches for it.