The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
Win Customers With Content
Is Blogging Worth It in 2026? An Honest Answer for Small Businesses
Blogging still pays off in 2026, but the reason it works has flipped. Here is what changed, what still wins, and what to stop wasting time on.
Show Up on Google and AI
How to Get Traffic From Google Discover (Without Chasing Keywords)
Discover is the article feed on your phone, and it sends real clicks with no keyword to target. Here is how you qualify, why the image decides everything, and how to read the spike in Search Console.
Win Customers With Content
How to Write a Case Study That Wins the Next Customer
A case study is just a customer's before-and-after story with real numbers and a quote. Here is the four-part structure and how to ship one this week.
Promote on Social and Local
Why Are My Google Reviews Not Showing Up? (And How to Get Them Back)
A review that was left but won't appear is almost always stuck in moderation or caught by Google's spam filter, not deleted. Here are the real reasons in order of likelihood, with the plain fix for each.
Promote on Social and Local
"Local SEO for Multiple Locations: How to Get Each Shop Found on Google"
"You have one website and several shops, and Google has to understand each one as its own place. Here are the two moves that get every location found, and the two mistakes that quietly bury them."
Win Customers With Content
"How to Repurpose Content: Make One Blog Post Do the Work of Ten"
"Repurposing means reshaping one blog post into social posts, an email, a video, and an FAQ answer instead of starting from a blank page every week. Here is the exact workflow a bakery, plumber, or salon can run in under an hour."
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How to Show Up in "Near Me" Searches on Google
You do not need the words "near me" written anywhere to rank for "near me" searches. This explains how Google decides who shows up nearby, using its own model of relevance, distance, and prominence.
SEO Basics
Does Your Business Name Affect Whether You Show Up on Google?
Your name is a real ranking signal in the Google map pack, but a much smaller factor for your website. This is where the name helps, where it barely matters, and where copying competitors can cost you your whole profile.
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How to Get Your Business on Google Without a Website
A free Google Business Profile puts you on Google Search and Maps with no website at all. This is the exact order to set one up and start getting calls.