The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.

Market Your Business Online
Why Does My Competitor Rank Higher Than Me on Google?
A diagnostic look at the real reasons a rival outranks you, from content match to reviews to backlinks. Each reason ends with the lever you can pull, and which ones move fast.

SEO Basics
What Is a Sitemap, and Does Your Small Business Website Need One?
A sitemap is a file that lists your pages so search engines can find them faster. If your site has under 500 well-linked pages, you probably already have one and just need to check it.

SEO Basics
"Image SEO: How to Write Alt Text That Helps You Get Found"
A sequenced guide to naming, describing, and compressing the photos on your site so Google Images and screen readers both understand them. Two running examples: a bakery's sourdough photo and a plumber's before-and-after shot.

SEO Basics
"Off-Page SEO Basics: How to Build Authority Without Being Technical"
"Off-page SEO is everything outside your own website that builds trust in your business: reviews, listings, links, and mentions. Here is what each one does, and what a local owner should actually fix first."

Market Your Business Online
"Affordable SEO for Small Business: What Actually Works on a Small Budget"
"The cheapest SEO package is rarely the affordable one. Here is the budget order: do the free fundamentals yourself first, then pay selectively for the work you cannot."

SEO Automation
WordPress SEO Automation in 2026: The Complete Playbook
The 2026 guide to WordPress SEO automation: which plugins to install, how to catch content decay early, and the AI tools that publish new content for you.

Show Up on Google and AI
How to Check Your Website Ranking on Google in 2026 (For Real)
Check your real Google ranking in 2026 with three free methods and tools — no guessing, no misleading phone searches.

Show Up on Google and AI
How to Get Your Business Recommended by Google Gemini
Gemini builds most of its answers by reading Google Search and your Google Business Profile, so the work that gets you recommended is the work that gets you found on Google. There is no Gemini sign-up form and no way to pay for a spot.

Win Customers With Content
How to Write an FAQ Page That Ranks and Gets Picked Up by AI
An FAQ page is just the questions you already answer by phone and email, written down once. That question-and-answer shape is what Google's "People also ask" matches and what ChatGPT and AI Overviews quote.