The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
SEO Basics
What Is Domain Authority (and Why It Doesn't Decide Your Google Ranking)
Domain Authority is a 1-to-100 score invented by Moz to predict ranking, not a signal Google uses. Here is what it actually measures and the three things a small business should do instead of chasing the number.
SEO Basics
Do I Need an SSL Certificate for My Website?
Yes, and you almost certainly already have one for free without knowing it. Here is how to check in two minutes and how to switch it on if it is missing.
Show Up on Google and AI
Is Google Business Profile Free in 2026? Yes, and Here's What You Should Never Pay For
Google says it in writing: your Business Profile is free. The real costs are Ads, a website, or paying someone for tasks you could do yourself in minutes.
Show Up on Google and AI
How AI Assistants Know Your Business Hours and Prices in 2026 (and How to Fix Wrong Info)
AI assistants pull your hours, address, and prices from your website, Google, Bing, Yelp, and directories, then repeat whatever source they trust most. Here is where each fact comes from and how to correct it, source by source.
Show Up on Google and AI
E-E-A-T for Small Business: What It Is and What to Actually Do
E-E-A-T is Google's four-part test for whether your content is trustworthy: Experience, Expertise, Authoritativeness, and Trust. Here is what each letter means and the specific moves a small business owner can make to prove them.
Promote on Social and Local
Nextdoor for Business: How to Win Local Customers for Free
A plain guide to claiming your free Nextdoor Business Page and earning neighbor recommendations. Skip the paid ads and start with the part that actually works.
Win Customers With Content
"Blog or Video: Which Should a Small Business Make First?"
Blog posts compound for years in Google search while video builds trust faster on camera. Here is which one a time-strapped owner should make first, and how to turn one into the other.
SEO Basics
How to Get Google to Index Your Website
The step-by-step way to get a new page into Google's index, from the site: check to URL Inspection to sitemaps. Includes realistic timelines and what to do when a page still won't show up.
SEO Basics
Squarespace SEO: What the Platform Handles and What You Still Have to Do
Squarespace builds your sitemap, schema, and SSL automatically, so most owners are not missing a plugin. They are missing the content and Search Console work the platform will never do for them.