The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
Show Up on Google and AI
How to Show Up in Google and ChatGPT in 2026 Without Writing It Twice
One clear page can rank in Google and get quoted by ChatGPT. Here is how to structure it, using a plumber's water-heater post as the running example.
Show Up on Google and AI
How to Get Your Business Into Google's AI Overviews in 2026
There is no AI Overview setting, plugin, or schema to buy. Here is exactly what to do to one page so Google can quote your business as a named source, straight from Google's own rules.
SEO Basics
What Are Internal Links? A Plain-English Guide for Small Business Owners
An internal link is just a link from one page on your site to another page on the same site. This guide shows you how to add one that points a reader straight at the page where they book or buy.
Market Your Business Online
Do I Need Google Analytics for My Small Business? The Honest Answer
Google Analytics is free and everyone recommends it, but a very small site rarely needs it. Here is when GA4 earns its keep and when three simpler free tools tell you everything you need.
SEO Basics
How Many Keywords Should You Target Per Page?
The honest answer is not a number. Target one topic per page, pick one primary phrase, and let a genuinely helpful page rank for the hundreds of related searches on its own.
Market Your Business Online
How to Get Your First Customers When You Have No Reviews
A brand-new business is stuck in a loop: no reviews, no trust, no first customer. Here is the ordered way to break it and land your first ten.
Win Customers With Content
How to Ask Customers for Testimonials (Scripts That Get a Yes)
Most owners never collect testimonials because they wait for customers to volunteer one, then feel awkward asking. Ask right after a win, hand over a two-minute starter prompt, and use these word-for-word email and text scripts.
SEO Basics
How to Change Your Domain Without Losing Your Google Rankings
You can move to a new domain and keep the Google traffic you already earned. It takes two specific moves in the right order, plus the patience to leave the redirects alone.
SEO Basics
Do Broken Links Hurt SEO? How to Find and Fix 404s for Free
A few dead links will not tank your Google ranking, and Google says so in plain words. Here is what broken links actually cost your business and how to find and fix them in Search Console without paying for a tool.