The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
46 articles in SEO Basics
SEO Basics
What Is SEO? A Plain-Language Guide for Small Business Owners
SEO is the work of helping your website show up when people search Google for what you sell, without paying for each click. This guide explains the three parts, how Google picks who ranks, and which basics you can start yourself.
SEO Basics
Does bounce rate affect SEO? What Google actually looks at
Google does not use your Google Analytics bounce rate to rank your site, and it has said so on the record for over a decade. Here is the click signal it watches instead, and when a "bounce" is actually a happy customer.
SEO Basics
Does Duplicate Content Hurt SEO? What Google Actually Does (2026)
Google has no duplicate content penalty for copied descriptions or city pages. It picks one to rank — here is what that costs you and how to fix it.
SEO Basics
Is Wix Good for SEO? An Honest Answer for Small-Business Owners
Wix handles custom titles, meta descriptions, sitemaps, redirects and structured data without code, and Google says Wix sites rank fine. This guide gives the straight verdict, shows where Wix hits a ceiling, and tells you what to actually do to rank.
SEO Basics
Google Search Console vs Google Analytics: Which Free Tool Do You Actually Need? (2026)
Search Console shows how people find you on Google. Analytics shows what they do once they land. Here is which one to set up first, and why.
SEO Basics
Does Website Speed Affect Your Google Ranking? (And How to Tell If Yours Is Slow)
Yes, speed is a real Google ranking signal, but it works as a tiebreaker, not a magic wand. Here is how to test your site free in 60 seconds and read the result without being technical.
SEO Basics
Is My Website Mobile Friendly? How to Check It (Free) and Fix It
The fastest way to know if your site works on a phone is to open it on your own phone. Here is the quick test, the free tools that replaced Google's retired one, and the short fix list.
SEO Basics
What Is a Sitemap, and Does Your Small Business Website Need One?
A sitemap is a file that lists your pages so search engines can find them faster. If your site has under 500 well-linked pages, you probably already have one and just need to check it.
SEO Basics
"Image SEO: How to Write Alt Text That Helps You Get Found"
A sequenced guide to naming, describing, and compressing the photos on your site so Google Images and screen readers both understand them. Two running examples: a bakery's sourdough photo and a plumber's before-and-after shot.