The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
46 articles in SEO Basics
SEO Basics
Is My Business Too Small for SEO?
No business is too small to show up on Google, and being small is often the reason you win. Here is why local search favors the little shop, and when it is worth the wait.
SEO Basics
How to Choose a Domain Name for Your Business
A short, brandable domain a customer can repeat over the phone beats a keyword-stuffed one Google stopped rewarding years ago. Here is how to pick and register the right web address, in order.
SEO Basics
How to Do an SEO Audit Yourself (a Free, One-Hour Checklist)
A step-by-step SEO audit any small business owner can run in about an hour using three free tools. No agency, no jargon, just the two or three things actually holding your site back.
SEO Basics
SEO-Friendly URLs: What They Are and How to Write One
A plain-English guide to writing web addresses a person can actually read, from what a slug is to the one change that can cost you traffic. Rules straight from Google's own guidance.
SEO Basics
How to Do SEO Yourself: A Plain-English Guide for Small Business Owners
SEO sounds like a specialist job, but the version a small business owner actually needs fits into a few weekend mornings. This is the exact sequence, using a mobile dog groomer as the worked example, with no tools and no jargon.
SEO Basics
What Pages Does a Small Business Website Actually Need?
You do not need a big site. Most small businesses need five pages, and each one has a single job to do for your customer and for Google.
SEO Basics
Does Your Business Name Affect Whether You Show Up on Google?
Your name is a real ranking signal in the Google map pack, but a much smaller factor for your website. This is where the name helps, where it barely matters, and where copying competitors can cost you your whole profile.
SEO Basics
8 Common Small Business SEO Mistakes (and the One-Week Fix for Each)
Most small business owners lose customers to a handful of free, fixable gaps, not to some algorithm secret. Here are the eight mistakes worth auditing this week and the exact fix for each.
SEO Basics
How to Do Keyword Research for Free (A Simple 8-Step Process)
A plain, sequenced walkthrough that turns Google autocomplete, Keyword Planner, Trends, AnswerThePublic, and a free Ubersuggest tier into a real keyword list. No paid tools, no jargon, and honest daily limits so you know exactly what free gets you.