The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
Show Up on Google and AI
Are AI Overviews Killing Your Website Traffic? How to Check and Recover in 2026
The tell: impressions hold steady while clicks vanish. Confirm it in Search Console in 5 minutes, then use this 2026 playbook to win clicks back.
Market Your Business Online
How to Check What Your Competitors Are Doing Online (A Free, 2026 Playbook for Small Businesses)
A plain-language routine for sizing up your competition for free in 2026: find the 3-5 businesses customers compare you to, read their reviews, and turn the gaps into your plan. No tools to buy, no jargon.
Promote on Social and Local
How to Add Your Business to Google Maps (Free, 2026)
A free, step-by-step 2026 guide to adding your business to Google Maps — what you need, verification tips, and what to do once you're listed.
SEO Basics
Google Search Console vs Google Analytics: Which Free Tool Do You Actually Need? (2026)
Search Console shows how people find you on Google. Analytics shows what they do once they land. Here is which one to set up first, and why.
Market Your Business Online
How to Turn Website Visitors Into Customers: 7 Fixes for 2026
Your traffic is fine, the sales aren't. See 2026 conversion benchmarks by industry and the 7 fixes that turn more visitors into paying customers.
Promote on Social and Local
How to Use Google Business Profile Posts to Get Seen by Local Customers
A step-by-step guide to the free posts feature on your Google Business Profile, with real examples for a bakery, plumber, and salon. What to post, how often, and what gets rejected.
Show Up on Google and AI
Getting Impressions but No Clicks on Google? Here's Why
High impressions and almost no clicks usually means one of four things: you rank too low, your title isn't worth clicking, the intent is wrong, or something answers above you. Here's how to tell which, and what to fix first.
Show Up on Google and AI
How to Get AI to Recommend Your Business in 2026 (7-Step Checklist)
A Chicago photographer booked a $6,500 wedding when ChatGPT named his studio to a couple who never touched Google. Here is the plain-language checklist for becoming the business ChatGPT, Gemini, and Perplexity name back.
Win Customers With Content
How to Write Website Copy That Actually Sells
A house-cleaning service homepage, rewritten line by line, to show what turns a visitor into an enquiry. Lead with the customer's problem, say exactly what you do, and give them one clear thing to click.